The landscape for clinical trials is a chaotic one. Given the cost and resources required, it’s vital for any company to do adequate research of competitors and existing products before even beginning its strategic plan. Moreover, when a trial is make or break for small companies with limited resources, understanding the landscape is even more important. Your first mistake could be your last!
Even with best-laid plans, the introduction of an unexpected factor can have a devastating effect on your entire strategy. In an environment like this, you need a clinical research organization (CRO) that knows the intricate details of the industry and has the flexibility and agility to make quick, strategic changes whenever necessary.